Master at Book Marketing

Monday, February 20, 2012

Master at Book Marketing

I've been neck deep in studying everything I can find to become a master at marketing. I say that with a smile, because it sounds quite ominous and time consuming as anything with master in front of it would, but I am determined to do just that ~ become a master marketer. For the past few weeks, I have immersed myself in possibilities ... I've decided that my first big jump in the marketing world will be to become an effective podcaster ~ note the emphasis on effective. I've engaged the expertise of fellow author and friend, Betsy Love, http://betsyloveldsauthor.blogspot.com in creating the beginnings of what I believe will become an extremely effective marketing tool. The name of our new and exciting podcast and accompanying blog is Sweet Peas in a Writer Podcast. We will be interviewing aspiring and published authors and allowing them airtime on our podcast to talk about their books, their writing experiences, and anything else that "pops" up. We will also be answering your writing/publishing questions, so make sure you visit http://sweetpeasinawirterpodcast.blogspot.com and leave your suggestions/questions. This is going to be an awesome venue for us all!

13 comments:

alexiaFebruary 20, 2012 at 6:40 PM
I admit I am not knowledgeable about podcasts... I tried to do a vlog once and I was mortified by how I looked and sounded :)

Nice to meet you through the campaign!
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Lynda R Young as Elle CardyFebruary 20, 2012 at 6:43 PM
good luck in your podcasting ventures. It's something I've always wanted to have a go at but never got around to trying.
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Theresa Small SneedFebruary 20, 2012 at 10:16 PM
I'm just learning the ropes, Alexia ... but I am convinced that it will be a SUPER way to meet people and gain more readers, etc. I love the part of interacting with them ...it is going to be super! Maybe you'd like to be a guest? Or have a question about writing/publishing discussed? ~Theresa
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Theresa Small SneedFebruary 20, 2012 at 10:18 PM
Hi Lynda! Well, stick with me and we'll learn the ropes together! I am soooo serious about making this a top notch effective marketing strategy! :) ~Theresa
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Cortney PearsonFebruary 21, 2012 at 8:21 AM
Sounds like a worthwhile endeavor! Good luck to you, and thanks for stopping by my blog! :)
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Theresa Small SneedFebruary 21, 2012 at 8:45 AM
You're welcome Cortney! Hope to get to know you better through this awesome campaign!
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fairbettyFebruary 21, 2012 at 9:43 AM
That sounds so exciting. I'm looking forward to hearing more about it. Thanks for stopping by my blog... and for appreciating the "realness" of it. I value authenticity greatly and figure, if I can't be successful by being real, I don't want to be successful. So here's to becoming successful someday :)
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Theresa Small SneedFebruary 21, 2012 at 4:37 PM
I totally agree with you Betty! I feel the same way ... it's real important to be true to "yourself" and not to be afraid to speak your mind - to allow yourself to be vulnerable - that's one of the first steps of being able to truly connect with someone else, huh... glad to meet you~
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Roland D. YeomansFebruary 21, 2012 at 8:08 PM
I wish you great success with your podcasts. I once did a vlog, but followers far and wide offered me hard cash money never to have to look at me again! Ooops. Maybe I get Cate Blanchett do a voice over of some of my prose while looking at my gorgeous covers by Leonora Roy?

Hey, I can dream.

I believe you have gotten hold of the right idea. The best way to garner a wide audience for yourself is to help others. Look at what doing that has done for Alex Cavanaugh. Thanks for visiting my blog, Roland

I think you will garner more coments without the new 2 word verification. Just a thought, :-)
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MorganFebruary 21, 2012 at 8:20 PM
Looove this project. So great for you, Theresa :D Came by to say thanks for the follow and to reciprocate. Looks like a fab blog!
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Theresa Small SneedFebruary 22, 2012 at 7:56 AM
Thanks Morgan - hope to be seeing you around! :)
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MacMarch 8, 2012 at 6:46 AM
An understanding of customer behaviour in store, often gleaned only through trial and error and observation can be used as a positive sales tool. Rationalising consumer psychology in what drives a purchase has led to the formulation of protocol in determining how best to set out a store, appropriate and effective product placement, and establishing an atmosphere of subliminal messages geared towards improving sales.

In store Marketing
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WIP: Sandee Jae ~by Theresa Sneed

When Ashley Jamison accidently stumbles on a way into the inner workings of the Sandee Jae Column--an on-line women's-only advice group, and in his mind--an embarrassment to the family's multi-million dollar publishing company, he assumes the identity of Ashley West, a female writer, with the intent to find proof of its ill worth, and shut it down for good. But, he didn't expect to become personally involved in the lives of its fourteen women writers--especially its lead writer--Sandee Jae, and now, how will he tell her who Ashley West really is?

What Are Sheydim?

I've had a couple readers ask me where I got the word sheydim from in my book No Angel and what sheydim are. Most people refer to them as demons and glorify them with muscle-bound bodies and supernatural powers, but the fact is, that they are simply spirits who never received a mortal body and have ZERO power unless you give it to them. I delved deep in my research to come up with the best term that I could find to define their true character and found this at torah.org - The Judaism Site: "There's actually also a *third* sort of phenomenon that's neither specifically spiritual or physical but acts as an intermediary between the two, known as "sheidim" in Hebrew. That term is usually translated as "demons", which has a decidedly sinister ring to it. "Phantoms" or "ghosts" are closer to the sense of the word; but those terms also carry certain connotations that are off the mark. Suffice it to say that "sheidim" are phenomena that can't be experienced with the five senses, so they might be thought to be spiritual; yet they interface with the material world, so they might be thought to be physical. But they're actually of a class all their own, and are neither spiritual nor physical. It's pointed out in the Talmud that sheidim are all around us all the time. They’re more numerous than we, and we'd in fact be thunderstruck and undone if we were actually able to see them (Tractate Berachos 6A). This is similar to what I found three years ago when I wrote No Angel, except the resource I use spelled sheidim with a y instead of an i.

What readers are saying ...

5.0 out of 5 stars One of the best reading experiences I've had., September 27, 2011 By Luis Valenzuela, III (Mesa, AZ) - See all my reviews This review is from: No Angel (Paperback) I bought this book expecting a nice story about angels helping people and maybe experiencing a little self doubt and frustration. What I got was No Angel, the most spiritual reading experience I have had in a fantasy book ever. With a protagonist that annoyed me to no end, I really didn't think I could get to like him or that he could be developed at all. By the end of this story I was in tears of joy at what I read and tears of despair at not having a sequel immediately available. The mythos is unbelievably easy to grasp and vast in its future storytelling implications. The characters and their motivations are not immediately as transparent as they appear, and I love that about this cast of characters. I can not praise this or rate this highly enough, I have to share it. Thank you, Theresa Sneed, thank you!
5.0 out of 5 stars A SPIRITUAL FANTASY FAMILIES CAN TREASURE, September 24, 2011 By Laura Lewis "LC Lewis" (Maryland) This review is from: No Angel (Paperback) Debuting author, Theresa Sneed, chose an ambitious project for her first novel, a spiritual fantasy titled No Angel, and I'm pleased to report that it delights on many levels. Sneed's No Angel opens in a heavenly realm, moves into mortality where good and evil spirits impact humans, and then she thrusts her readers into a frightening underworld where even good spirits can become trapped through error. Each world is filled with complex characters and governed by strict rules--rules Sneed's main character, a reluctant Guardian Angel named Jonathan Stewart, hasn't bothered reading. Jonathan was sorely disappointed by his own mortality and in an effort to make this second earth experience, (required by all post-mortal spirits), quick and painless, Jonathan selects an EMD client, Early Marked for Death, knowing his client will die young, allowing him to complete his assignment early and quickly exit earth once and for all. What Jonathan failed to learn from that unread handbook is that special conditions surround the exceptional spirits assigned to be EMDs--their goodness makes them prized targets of the dark spirits. Jonathan's poor attitude is a disappointment to the more dedicated Guardians, but more importantly, it also places him in the cross-hairs of dark spirits who pose a threat to his successful completion of his mission, and to Faith, the child, he has been sent to guard. But Jonathan has two allies, a loyal Guardian Angel named Grace, who takes a special interest in him, and Celeste Knight, the premortal spirit of Faith. Their interest in Jonathan is not accidental. Sneed does a wonderful job of fleshing out heaven and the underworld with rich, vivid description that drives the theme of good versus evil deep into the reader. Still, the book is not dark and eerie. Sneed successfully slingshots between humor and drama during Jonathan's bumpy, spiritual evolution, providing a change of pace that makes this book suitable for YA as well as adults, while also endearing this disgruntled soul to the reader. Without those humorous passages, No Angel would have been a dark, eerie tale. And though that was not Sneed's purpose in writing this book, she proves she has the talent to go that direction if she ever chooses. The explanations of the rules of each world slow the read in places, but they are essential to the ensuing tension, and there is plenty of tension, which intensifies until the conclusion, which leaves the reader unsure about the outcome of many of the characters until the very end. No Angel is fiction, but its powerful themes of good versus evil, spiritual promptings, choice and accountability, family, friendship, and loyalty, make it a valuable springboard for family discussions on these topics, and therefore makes this book one to be read together as a family, and worth having in a family library. This is a first-rate read that quickly earned Theresa Sneed a Whitney Award nomination. Sneed is a talented writer who should find No Angel a contender for Whitney's "Best Novel by a New Author" award. She is already completing a second project, proving that great things are ahead for her, and those who pick up her imaginative, tender books.
5.0 out of 5 stars Awesome, unique, and thoroughly enjoyable, September 13, 2011 By Shawnette M. Nielson (AZ) This review is from: No Angel (Paperback) What a fun story. I have never read a book that intertwined the spirit world and our world so descriptively. Unique images and lessons learned from reading 'No Angel' will stick with you forever. As entertaining and delightful a book this was, I would say even beyond that, it is a book that can change lives...or at least improve them a bit. Funny to say, but I believe I am stronger against temptation because of reading this book. Jonathan, the hero, is a riot of fun. I love watching him grow and learn through life lessons the value of love, friendship, and loyalty. It is a truly beautiful story. Thank you Theresa Sneed!
5.0 out of 5 stars Awesome way to spend my evenings!, September 22, 2011 By small2011 This review is from: No Angel (Paperback) I absolutely loved this book! Theresa Sneed is amazing. When I say "amazing", I mean she has a writing style that keeps you intrigued and amazed at the same time. I highly recommend this book to anyone that loves Angels, and stories about the struggles and triumphs that we face in today's world. I look forward to reading anything else she writes.
5.0 out of 5 stars Great New Story, September 22, 2011 By MARY E WALKER This review is from: No Angel (Paperback) No Angel by Theresa Sneed is a fun fast read. I had a hard time putting it down. Jonathan Stewart is assigned to be a guardian angel for a baby girl, marked for early death. He reluctantly accepts the assignment, thinking it will be short term. Jonathan is surly, arrogant and certainly reluctant to learn from the other guardian angels also assigned to the family. As time goes on and Jonathan's back story starts to be revealed, I started having warm fuzzy feelings towards him. A trip to the underworld, and being separated from the child he is guardian for, teaches him a lot about trusting in God, praying, love and duty. I liked the idea that we all have guardian angels assigned to us throughout our lives, to help and encourage us. I would recommend this book to everyone, LDS and Non LDS alike.
5.0 out of 5 stars 'No Angel' Intriguing Read, September 15, 2011 By Valerie J. Steimle (Loxley, Alabama) This review is from: No Angel (Paperback) Reviewing books from writer friends is a special privilege. Reviewing fictional stories that catch my attention is even better. Theresa Sneed's debut novel "No Angel" is a special story about a guardian angel who didn't want to be a guardian angel. Jonathan Stewart had issues. He was assigned to watch over a special girl on earth but he was counting the days when he would be released from his "calling". From the affects of his mysterious past, Jonathan was grumpy and all business. With a great imagination and some experience with the spirit realm, Theresa Sneed writes an intriguing story which takes many twists and turns. An unexpected adventure into the underworld captivates the reader until the very satisfying end. As I read this story, it reminded me of my deceased husband so this story has a special meaning for me. Many others apparently have felt the same way as readers are saying it has given them comfort to read about what may happen in the Spirit World. It's a great read and I'd recommend it to anyone.
5.0 out of 5 stars Wonderful Guardian Angel Story, September 7, 2011 By lkm8 This review is from: No Angel (Paperback) Theresa hooked me on the first page and didn't let go until the satisfying end. Her treatment of guardian angels and life before, during, and after mortality was creative and original. This is a book that belongs in everyone's home library. Well done.
5.0 out of 5 stars No Angel by Theresa Sneed, September 13, 2011 By Betsy Love "Betsy Love LDS Author" (Gilbert, AZ USA) This review is from: No Angel (Paperback) Jonathan is an post mortal spirit whose time spent on earth was a huge disappointment, and he wants never to return to earth again. He is quite happy in his work assignment in H&EB (Heaven and Earth Bound-kind of like an airport terminal director showing people which line to get into going to earth and returning). Each post mortal spirit must fulfill one guardianship, so he applies for the position for a spirit who is marked for early death. That way he can come back quickly. Since he knows that his client will not spend very long on earth, Jonathan doesn't read the handbook. And not knowing is a very bad thing! This delightfully humorous book takes you through so many human emotions as you experience Jonathan's antics, discoveries, and turning his heart over to God. Theresa Sneed does a fabulous job of teaching eternal truths without being preachy. I came away with greater faith and knowledge of my Heavenly Father and his great plan of happiness. I highly recommend this book!
5.0 out of 5 stars No Angel by Theresa Sneed, September 8, 2011 By tmsneed This review is from: No Angel (Paperback) I LOVE this book! This is a wonderful story about a spirit named Jonathan who didn't have a good experience as a mortal on earth and certainly does not want to return as a guardian angel - but he has to, because it's required of all post-mortal spirits to complete at least one angel guardianship. This book delves deeply into what a guardian angel might be like and how often we can and do receive needed help and encouragement from beyond the veil. This story is also about the very real negative force in that unseen world that surrounds us too - although I call them sheydim, they are also known as demons--not to be feared, nor respected, but understood as the bodiless spirits bent on destruction that they are. You can learn more about me and the prequel and sequel to No Angel on my author blog at http://theresasmallsneed.blogspot.com