I'm learning all I can about the bare-bones truth behind effective book marketing. What I've learned so far is that, as in everything in life ~ large numbers of followers on your blogs or on facebook don't mean a thing, unless they are interacting with you. In order to have that interaction - you must give them a reason to want to read your blog. I heard in a seminar a few days ago that "banner advertising" on a social site is NOT social advertising. Personal blogs are going down, but "interest" blogs are on the rise. Why? Because we don't have time to invest in reading everyone's blog, as much as we want to - there's not enough time in the day. So, instinctively, we search out blogs that are a benefit to us for what ever product, information, or concept we are seeking. That's why banner ads are so ineffective - CONTENT blogs are what most people google-search for.
The secret to marketing success does not lie in merely purchasing names to follow you (I've heard that a high number of them are bogus names and therefore no good to you anyhow), but the secret lies in becoming an influential blogger - one who blogs about interesting and compelling content.
In the light of that, I have been searching the web diligently looking for great content that is not only beneficial to me, but hopefully to you as well.
This is something that I just recently discovered ~ yesterday ~ and I'm excited to become a part of it! It's a campaign that has been successfully run by a lady in Australia named Rachael Harrie. (click on Effective Book Marketing to go to her website)
I stumbled upon her web page through Robin Weeks who has a blurb about Rachael's campaign and how it was set up as a way for writers to network together and support each other. It's a fantastic idea and I can't wait to learn all I can to build a stronger platform for myself and my books. But the fabulous thing about this campaign is that it is designed to reach out and help fellow campaigners build their platforms too. I love that idea!
So, I will be blogging weekly about my efforts in this campaign and letting you know how this venture works! My goal is to become a nonstopable force in the book marketing industry and to help others realize that dream too.